Exact is an award-winning full-service agency. In addition to software development we specialise in development of websites and interactive online solutions, as well as distribution of these solutions via electronic channels.
All websites developed by Exact stand out with their attractive design, but also due to their excellent functionality and usability. What is not visible to the eye is the technical side of websites – all solutions are based on Exact.CMS content management software, which makes even the most difficult solutions easily manageable. The content management software also fully supports all marketing needs – and this applies to administration of campaign pages, SEO optimization techniques, as well as mass mailing functionality, etc. Our solutions are simple, yet effective.
Digital marketing forms an important part of our work. We are constantly engaged in marketing solutions created by us as well as developing and coordinating marketing campaigns for several of our key customers. Some of the latter have been award-winning, but nearly all of them have achieved success. We were one of the first companies in Estonia to bring up the topic of optimization of search engines. If you wish to know what the next big thing is, keep an eye on our activities. We continue being curious and experimenting for the best results, and this keeps us one step ahead of others.
As for technical possibilities, there are no limitations, and even the most complicated ideas are successfully realised. Unlike many other e-marketing companies we ask payment not for words but for actions and results. Results, by the way, can be measured.
Website design and encoding
We do high-level website design and encoding in compliance with all written and unwritten rules and best practices. Our websites are aesthetical, ergonomic, brand- and purpose-oriented, and user friendly. We believe that web design is a mix of high art and functionality, and not just high art. Neither is it merely functional.
Exact.CMS-based websites
All websites and most campaign solutions create by us are fully dynamic, i.e. the client can edit a maximum amount of the contents through a content management tool. In addition to wide existing functionality we are always happy to create new, client-based, functionalities. A multifaceted and well-functioning dynamic solution will save your time in the future, as well as ours. And your money.
Campaign management
We manage marketing campaigns targeted at e-channels – in cooperation with other parties (offline advertising and media agencies) as well as individually, should such need arise. We participate in strategic marketing planning as e-channel consultants, and are responsible for realization of efficient ideas spanning over various online channels. We believe that a decent Internet output should not be a small and quick solution realized at the end of a big marketing campaign; in fact it should already play an integral role in the strategic planning phase.
Flash and Air solutions
Although Flash is usually used for creating simple animations, our capacity enables us to use Flash (or Air) also for creating more complicated solutions, which are based on the ActionScript programming language. Compared to ordinary web solutions, such solutions often provide a better user experience, they prove more flexible in terms of contents as well as platform and media – and they often simply look better.
Internet marketing
We offer full-service internet marketing – a detailed description of its components is given above. Be it email marketing, SEO, search engine marketing, campaign management or even mobile marketing – we can create innovative, working solutions. We will not tire of repeating that clever internet marketing may yield a remarkable impact even on a low budget. Not to mention high budgets.
Search engine marketing
We optimize website contents for search engines. Being one of the first companies providing this service in the local market, we have gained in-depth knowledge and capacities in technical and structural optimization, and we are constantly learning new tips and tricks. Search engine optimisation is still one of the most cost-effective and logical techniques for driving traffic to a website.
Optimisation for search engines
We provide paid search marketing (PPC, CPC) services, and we mediate advertising space to local search engines. A significant portion of our work involves preparation for campaigns (such as keyword research and definition), but also compiling thorough reports on the success and profitability of campaigns.
Web analytics
Thorough knowledge of how a website or information system works, together with all the minutiae, is the basis for success. We analyse, or help our client analyse, the goals established for a website, campaign or application, and determine whether these goals work from the viewpoint of the visitor. As for software, we possess in-depth knowledge of Google Analytics and the family of Omniture solutions.
Usability and application design
Our specialists have a strong background in design and realization of web-based functionality, be it a web-based information system, self-service environment or an online bank. We prototype, design, develop, test, improve, and test again. We believe that great user experience is a journey, not the destination, and more often than not it is the most critical success factor of different systems.
Success Stories
SEB campaigns 
We are continuously involved in creating internet campaigns for SEB, and we also ensure a seamless operation of the SEB website. Our work has resulted in a number of successful campaigns, many of which may have caught the eye here and there: the family campaign microsite, private banking microsite, website for SEB Heategevusfond (a charity fund), solutions introducing the ISIC-card, and so on. We hope that in cooperation with SEB, our successful marketing solutions continue to make their mark and lead the way in the banking sector also in the future.
